Wednesday, January 7, 2015

Confusing contact forms may be helping thieves steal Data

Why are online contact forms the easiest ways a company has to lose customer service and also a customer’s trust without even trying to do so? Why are contact forms the weakest link in a business’s website?

Companies collect a gold mine of information about a customer from a contact form, including the usual: name, number, address and passwords. Contact information also may give helpful advice into what a customer is purchasing online. By knowing this little nugget of information, a company can tailor their sales pitch in order to meet the customer’s specific needs.

Clear contact forms make them easy to understand, less chance to lose Data

If customers understand contact forms, they won’t be as likely to enter the wrong information because they are confused. However, an easy-to-understand form also helps employees. If employees can understand information customers leave in forms, there is no question of where to valuable and much-needed customer data. It allows employees to easily contact a customer if there is a question about an order.

It is no secret that contact forms are necessary on the Internet. However, remember simple is better. Get rid of the information you do not need. A shorter form will allow customers to submit information more easily and help companies from storing information that isn’t needed. Should a company form ask for a social security number? If asking for this is necessary, it is best to have a secure website, so that hackers cannot easily hack into a server and obtain this information. It is also best to explain the privacy policies upfront to customers so they know how, and how much of their data is being accessed. Does the company share with third-parties? Information of this nature should be disclosed before a customer signs a consent form.

Are contact forms Safe?

Are business contact forms a source of attack for a cyber-hacker? A hacker likely won’t simply hack only a contact information page. A hacker wants access to a website. This reason may be why entire websites are hacked, not just contact forms. Are a company’s forms safe to use without having to worry your sensitive data has been stolen.

It may depend on what security measures a company has on its site. Is sensitive data encrypted before it is uploaded and sent to the company? As a customer, do you trust the company? Customers should trust their gut, if a company’s offer seems too good to be true, steer away from the “Contact” page.

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